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L'Illustration advertisements by Benjamin Rabier

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Title

L'Illustration advertisements by Benjamin Rabier

Description

1924 Twenty-one advertisements (and three duplicates) for various products using the artistry of Benjamin Rabier. All printed sometime in 1924 in L'Illustration. Products include Dentol, Regnauld Cream, and Goudron Guyot. €53 from Champy50 on Ebay, June, '20. GA for €8 and "Cobbler and Financier" for €6.50 from authenticpubs on Ebay, Sept., '21. "Wolf Become Shepherd" for €3 from art.deco.ads on Ebay, Oct., '21. Three further advertisements for €3 each from anciendocument through Ebay, Oct., '21. Three further advertisements from AuthenticPubs through Ebay.fr, Oct., '21.

What is so lovely about these advertisements is that each uses the well-known fable situation to work in a claim for the advertised product. So the "talkative turtle" could not sustain his flight holding on to the stick carried by the two ducks because he did not use Dentol to make his teeth strong. The tortoise was besting the hare because he took Goudron Guyot. The rat who retired from the world secure himself inside not a big wheel of cheese but a wheel of Dentol. The lamb that is normally eaten by the wolf offers him instead a some paste for his cough. Enjoy the twist of the fable in each case and click on the saying or picture to see a bigger rendition.

Source

€53 from Champy50 on Ebay, June, '20. GA for €8 and "Cobbler and Financier" for €6.50 from authenticpubs on Ebay, Sept., '21. "Wolf Become Shepherd" for €3 from art.deco.ads on Ebay, Oct., '21. Three further advertisements for €3 each from anciendocument through Ebay, Oct., '21. Three further advertisements from AuthenticPubs through Ebay.fr, Oct., '21.

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Citation

“L'Illustration advertisements by Benjamin Rabier,” Creighton University Libraries: Archives & Special Collections, accessed January 18, 2025, https://creightonarchives.omeka.net/items/show/346.

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