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cpmerrill2b.jpg
Ad copy for Merrill Lynch's advertising campaign: glossy pictures, large format, big margins. CP, FG, TMCM, "The Legend of the Dragon," and a double-sized spread including GA, "Two Goats," FG, TMCM, and CP. All are ©Merrill Lynch, Pierce, Fenner &…

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MerrillLynchAdvert1955FGBetter900Better.jpg
1955  Merrill Lynch advertisement for a personal financial specialist using Aesop’s FG.  11” x 2½”.  $9.99 from 237 studio on Ebay, Sept., ’06. 

The point drawn is not far from that of the fable this time.  People walk away from investing because…

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