BM Popup Trade Cards

Title

BM Popup Trade Cards

Description

1910? One pop-up card showing and exemplifying FG and advertising Au Bon Marché. Printed by J.B. Goosens, Paris. $50 from Eclectibles, Tolland, CT, May, '06.

This is an exquisite pop-up in very good condition. The front card is cut on the lower 75% of the circle enclosing the upper portion of the picture, so that a viewer discovers that the front page opens up. When it does, he or she sees a three-dimensional scene. In the background is the name of Au Bon Marché. In the middle ground is a disgruntled driver of a horse-drawn buggy. In the foreground are two contented passengers in a motor car passing by the horse, wagon, and driver. Beneath the motor car one can then read the words, as though they came from the mouth of the horse-driver: "They are too green, he says." Sour grapes! He did not want to ride that fast anyway! To see how the pop-up works, click on it.

1910? One pop-up card showing and exemplifying FC and advertising Au Bon Marché. Printed by J.B. Goosens, Paris. €50 at St. Ouen, August, '15.

I am delighted to learn that there is a set of popups by BM. I had thought that their FG was a one-off. This FC is another exquisite pop-up in very good condition. The front card is cut on the lower 75% of the circle enclosing the upper portion of the picture, so that a viewer discovers that the front page opens up. When it does, he or she sees a three-dimensional scene. In the background is the name of Au Bon Marché. In the middle ground is a group of four smiling cooks. In the foreground is a distinguished looking speaker in front of a table. Is he flattering them? At any rate the couplet beneath the picture contains La Fontaine's warning that every flatterer lives from the person who listens to him. To see how the pop-up works, click on it.

1910? One pop-up card showing and exemplifying TH and advertising Au Bon Marché. Printed by J.B. Goosens, Paris. Unknown source.

Here is another exquisite pop-up trade card. The presenting view offers the moment before the end of the race, as the hare tries in vain to make up lost ground. The pop-up scene shows the tortoise mule-driver ready to pass by the bicyclist whose rear wheel looks as though it will not carry him any further after his accident. I am amazed to have found all three of these pop-ups intact!

Date

1910?

Source

$50 from Eclectibles, Tolland, CT, May, '06.

€50 at St. Ouen, August, '15.

Subject

Cards See all items with this value

Trade Cards
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Non-Stock
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Non-Stock Trade Card Series
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Au Bon Marche
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BM Popup Trade Cards
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