Nestlé Cards to Color

Title

Nestlé Cards to Color

Description

1940? Six large cards (8¼" x 5¼") presenting a colored scene and its black-lined outline to color in. Nestlé. The verso applies the fable presented in the human application in the illustration. $60 from Bertrand Cocq, Calonne Ricouart, France, Sept., '18. GA for €9.99 from Lisi47 through Ebay, Sept., '21.

Some significant effort went into developing this set of cards. Each front illustration advertises a different Nestlé product, and the verso works cleverly to view the human situation on the front of the card in terms of a fable named at the top of the verso. Thus one card's verso recalls the story of the laborer who entices his children – albeit after his death – to dig into the family farm. Work, not luck, brings success. The front of the card showed a family grouping where children are learning to paste small Nestlé stamps into a large Nestlé album. The verso moralizes that there is no luck involved in assembling a Nestlé album, and work will bring a reward of 50 Francs for a completed album! Click on any image to see it and its verso on their own page.

Date

1940?

Source

$60 from Bertrand Cocq, Calonne Ricouart, France, Sept., '18. GA for €9.99 from Lisi47 through Ebay, Sept., '21.

Subject

Cards See all items with this value

Trade Cards See all items with this value

Non-Stock See all items with this value

Non-Stock Trade Card Series
See all items with this value

Nestlé Cards to Color
See all items with this value