"Le Laboureur et ses Enfants." Compagnies d'Assurances Générales, Paris · Carlson Fable Collection

Title: "Le Laboureur et ses Enfants." Compagnies d'Assurances Générales, Paris
Description: 1955? "Le Laboureur et ses Enfants." Compagnies d'Assurances Générales, Paris. 8¼" x 5". Paris: LaCroix & LeBeau, Edit. $5 from Mme Denise Debuigne, Rennes, France, August, '02.

The story of "Le Laboureur et ses Enfants" is presented in full color in three quadrants across the top of this lively yellow blotter. The first two scenes quote La Fontaine and are true to his version. The third scene shows the children facing a billboard sign advertising insurance from Compagnies d'Assurances Générales. The father had been wise enough, the advertisement's text says, to show them that insurance is a treasure. The turning of the fable into an advertisement is clever enough.
Source: $5 from Mme Denise Debuigne, Rennes, France, August, '02.
Date: 1955?
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