Merrill Lynch, Fox and Grapes

Title

Merrill Lynch, Fox and Grapes

Description

The point drawn is not far from that of the fable this time. People walk away from investing because they cannot raise the necessary money, as the fox walked away from the grapes he could not reach. Merrill Lynch has a program that allows you to save up a little bit at a time. Do not go away! Start saving now! 50 cents a day will do it! There may be a helpful cultural tip in this advertisement. It starts “Nearly everybody knows this one….” Could we say that now 65 years later?

The point drawn is not far from that of the fable this time.  People walk away from investing because they cannot raise the necessary money, as the fox walked away from the grapes he could not reach.  Merrill Lynch has a program that allows you to save up a little bit at a time.  Do not go away!  Start saving now!  50 cents a day will do it!  There may be a helpful cultural tip in this advertisement.  It starts “Nearly everybody knows this one….”  Could we say that now 65 years later?

Source

$9.99 from 237 studio on Ebay, Sept., ’06.

Date

1955

Subject

The Fox and the Grapes See all items with this value

Advertising See all items with this value

Merrill Lynch See all items with this value

Merrill Lynch Advertisements 1950's See all items with this value