Blédine

Item

Title
Blédine
Description
1930? Six large (5½" x 8⅜") colored advertisements for Blédine nutriments offering an illustration and a text for a fable of La Fontaine. $48 from Bertrand Cocq, Calonne Ricouart, France, Sept., '18. Twelve further advertisements for €21.25 through Ebay from Eric Leneuf, Talant, France, July, ’21, including “The Fish and the Shepherd Playing the Flute”; “The Crow Wanting to Imitate the Eagle”; “The Woodcutter and Mercury”; “The Robbers and the Ass”; “The Cook and the Swan”; and “The Lion Subdued by the Man.” Four extras for €11.77 from bill2100 through Ebay, March, ’21. Six extras for €12.41 from chromosetcollections through Ebay, Jan., ’21. Three more extras for €8.75 from maconlection through Ebay, Oct., '22.

Blédine seems to have offered the right food for infants after mother's milk, perhaps something like cream of wheat. They also produced Blécao. These are very nicely colored illustrations. As so often, the French seem to want children to act out their fables, even if they lose some of their meaning in the process. I wonder, for example, if the TB fable does not lose its significance when the "bear" surprising the travelers is a costumed child. The text on some of these pages overflows onto the verso among the advertising. These are not really "cards," either in size or paper stock, but they are closer to trade cards than they are to most advertisements.
Source
$48 from Bertrand Cocq, Calonne Ricouart, France, Sept., '18. Twelve further advertisements for €21.25 through Ebay from Eric Leneuf, Talant, France, July, ’21, including “The Fish and the Shepherd Playing the Flute”; “The Crow Wanting to Imitate the Eagle”; “The Woodcutter and Mercury”; “The Robbers and the Ass”; “The Cook and the Swan”; and “The Lion Subdued by the Man.” Four extras for €11.77 from bill2100 through Ebay, March, ’21. Six extras for €12.41 from chromosetcollections through Ebay, Jan., ’21. Three more extras for €8.75 from maconlection through Ebay, Oct., '22.
Date
1930?
Subject
Printed Materials
Handbills
Blédine
The Travellers and the Bear
The Milkmaid
The Oyster and the Litigants
The Astrologer and the Well
The Wolf Became a Shepherd
The Man Running After Luck
The Crow Imitating an Eagle
The Fish and the Flautist Shepherd
The Lion Subdued by a Man
The Robbers and the Ass
The Swan and the Cook
The Woodman and Mercury