Fables from the Golden Age for Modern Dry Cleaners

Title

en_US Fables from the Golden Age for Modern Dry Cleaners

Description

en_US by PPG Chemicals

Creator

en_US PPG Chemicals

Date

2016-01-25T19:55:27Z

en_US 2008-09

en_US 1964?

Date Available

2016-01-25T19:55:27Z

Date Issued

en_US 1964?

Abstract

en_US This twelve-page pamphlet has nothing to do with fables. In it, Pittsburgh Plate Glass Company's Chemical Division advertises its product Perchlor to dry cleaners. Each of its pages presents a black-and-white photograph of a classical piece of sculpture, a quip by the subject of the sculpture, and a rhyming quatrain making the point, usually about Perchlor. Sometimes the point is about good salesmanship or other aspects of dry cleaning. Thus the quip for a picture of a caryatid is If it falls off this time, Aphrodite can take her old Charm School and ... The quatrain is So much of her charm/Most every girl knows/Comes from dry-cleaning/Of her finest clothes. Hercules holds out his lion-skin and says Look, Bud. The sign says 'one hour.' Now, either you have this suit ready or ... The quatrain here reads Fast cleaning action,/Economy,too/Are yours when Perchlor/Is used by your crew. Now, this is a piece of ephemera! I will list it also under advertisements and shelve it with the books.

Identifier

en_US 6617 (Access ID)

uri

http://hdl.handle.net/10504/81936

Language

en_US eng

Publisher

en_US Pittsburgh Plate Glass Company Chemical Division,

en_US Pittsburgh, PA

Subject

en_US HD9999.C482 P57 1964

en_US Advertising

en_US Title Page Scanned

Type

Pamphlet